• Ivan Hugo - Levi's Russia. Saint Petersburg & Moscow
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Levi's Russia. Saint Petersburg & Moscow

Levi's has commissioned me to conduct cultural research through the streets of Saint Peter and Moscow to capture a series of influential images that give life to people, denim culture and the surrounding environment, visually exploring how this emerging country is changing its habits, living with the traditions of the past and the demands of the present.

Producing a 70-page book, and more than 150 photographs.