My visual style has its roots in the documentary. I focus on telling stories in a global market that increasingly demands genuinely human-centred content. With experience in advertising, portraits, lifestyle, culture, and documentary, through photography / moving image, I bring realism to a cinematic experience.
Whether by capturing reality "on the fly" or by composing the sequence, always with an aesthetic approach (using natural light or creating artificial light), according to the idea.
With my focus on culture, I have carved a name in the field of street culture commercial brands, working with eg Levi Strauss, where I captured the spirit of denim culture in different cities around the globe, producing a series of books and posters that were exhibited at the Levis HQ Gallery in San Francisco.
I have studied Photography at the University of the Arts London and set lighting at the Mountview Academy of theatre art. I also took lectures of cinematography at London MET film school, with Paul Weeler and Nic Morris (both from the British Society of Cinematographers - BSC).
Clients include; Vice Latam. Nike Japan & USA. Levi Strauss Global. Junk food clothing. Diet Coke. Shell global insights. Lexus. Timberland. Dunhill. Figaro mag. Leon mag. INTO mag. Monocle mag. Transit mag. Portraits; Ralph Lauren. Lily Collins. Nakamura, RyoMiyaiki among others. Agencies; McCAAN. Tokyo. W+K Tokyo. Bamm Global. Clear strategy. Satchi & Satchi. LUA + SOL agency.
With over the 15 years of experience, I have lived and worked in Tokyo and London, and I currently based in Barcelona.
DIRECT Ivan Hugo email@example.com
Co-founder of INTO culture studio https://www.intoculturestudio.com/