Levis

I was commissioned by Levi Strauss & Co. to capture a series of visual stories of youth culture. We travel through the streets of London, Mumbai, San Francisco, Chicago, Paris, Los Angeles, Tokyo, Beijing, Saint Petersburg, and more with a small group seeking to unpack denim culture and its cultural and historical role in a multitude of emerging and developed markets.

We navigated changing habits and explored what it means to negotiate between the traditions of the past and the demands of the present.