Levi Strauss & Co.

A global journey that produced 9 books for Levi Strauss & Co.

Commissioned by Levi Strauss & Co, to explore and photograph denim culture and its landmarks in more than ten cities; London, Mumbai, Delhi, San Francisco, Denver, Chicago, Paris, H.K, Beijing, Shanghai, Saint Petersburg, Moscow, Gothenburg and Tokyo, capturing a series of visual stories on youth culture, its inspirations, trends, and the role they play in emerging and developed markets.